Here’s the bad news … most speaker websites have at least one serious issue that’s hurting that speaker when it comes to getting booked. Now for the good news … if you fix these website issues, you’re on track with some serious potential for separating yourself from the pack. Want EVEN MORE good news? Fixing these issues doesn’t have to be an intimidating ordeal. You just need to know what to fix.
My friend and business coach, Gene Hammett is back as guest co-host for another foundational episode. We’re going to focus on the five biggest mistakes we see speakers make on/with their websites. These are issues I see come up over and over with speaker websites. We’re not here to bag on anyone, we just want to highlight some of the pitfalls that many speakers fall into at some point.
Some of the topics we’ll hit upon in this episode include:
- Clarity: How can we avoid being vague and confusing?
- Style guides: What are they and what are they good for?
- Good design vs. bad design: What are some of the tell-tale signs of bad design? Also, how do we avoid the “ransom note” look?
- Mobile layout: It’s kind of a big deal! I promised a quick video to show you how you can test your site’s mobile layout so here it is.
Also, I recently got a chance to ask Scott Stratten, of UnMarketing, a question on Facebook Live. I asked him what he thought was the most common mistake speakers make with their websites. What was the answer? Click play to find out!
I have one last request. Let me know what you got out of this episode. Hopefully, it spurred you to take action and fix those nagging issues that keep a website from being as good as it can be. Also, is there some topic you would like to hear covered on the show? Drop me a line and tell me all about it.