The Very Best Branding? It's Personal!

The Very Best Branding? It’s Personal!

When it comes to running a successful business, I’m of the mind that the more personal your branding, the better? It’s not personal, it’s business … Watch any cutthroat big business flick and you’ll hear some iteration of the quoted phrase above. For some reason, the only one that comes to mind right now is […]

If You Publish, Make It Easy To Pass It On

If You Publish, Make It Easy To Pass It On

Whether it’s your blog posts, podcast episodes, videos, tutorials or your site’s images, if you want your content marketing shared you have to make it EASY! This morning I clicked a Twitter link to a great read on making the best connection with your audience while speaking. It was well-written, incredibly topical and a great fit for […]

Branding & Business: Let's Get Pessimistic!

Branding & Business: Let’s Get Pessimistic!

It requires boundless optimism to be an entrepreneur, almost to the point of being self-delusional. No one is disputing how important optimism is when branding and running a business. And no one is suggesting that moping or falling into a self-destructive funk is smart business. Okay? Now that we’ve got that out of the way […]

Better Blogging: Size DOES Matter!

Better Blogging: Size DOES Matter!

That title could come across as rather click-baity, but I promise that the words about to fill your screen actually hold true to the promise in the title. I am, indeed, stating that size matters when it comes to your better blogging efforts. If you want your best blogging efforts read and shared, you need […]