6 Pages You Need To Nail On Your Speaker Website

6 Pages You Need To Nail On Your Speaker Website

How many website pages do you need to have a high-converting speaker website? It might be a lot fewer than you expect. In fact, most of the really good speaker sites are lean, with less than 10 pages that are all hyper-focused.

In this episode, we’re sharing a simple 6-7 page framework for a smart speaker site. We’re also going to discuss how you can nail each of those pages. Episode two is a foundational episode. My hope is that this can be something we can refer to throughout the course of the podcast, and something that provides a lot of value. I’ve brought in my friend and business coach, Gene Hammett, as a guest co-host. We flip the script a little and Gene interviews me.

We’re also going to take a look at a few other important aspects of a speaker website, including:

  • Promise statements: How can you leverage the “what you do” and the “who you do it for” to bring clarity to your speaker site?
  • Above the fold: What the heck does above the fold mean? Here’s a hint, it’s an old newspaper term that refers to the most important content. Is above the fold still relevant as a web design concept? If so, what items should you make sure appear above the fold?
  • Video: How important are videos and where will they make the most impact on your site visitors?
  • Testimonials: We talk about a good strategy for getting the most out of client testimonials. Also, we share one simple thing you can do to make your testimonials stronger.

In the episode, I promised to add a few links. I’m a man of my word, so here they are:

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