How many website pages do you need to have a high-converting speaker website? It might be a lot fewer than you expect. In fact, most of the really good speaker sites are lean, with less than 10 pages that are all hyper-focused.
In this episode, we’re sharing a simple 6-7 page framework for a smart speaker site. We’re also going to discuss how you can nail each of those pages. Episode two is a foundational episode. My hope is that this can be something we can refer to throughout the course of the podcast, and something that provides a lot of value. I’ve brought in my friend and business coach, Gene Hammett, as a guest co-host. We flip the script a little and Gene interviews me.
We’re also going to take a look at a few other important aspects of a speaker website, including:
- Promise statements: How can you leverage the “what you do” and the “who you do it for” to bring clarity to your speaker site?
- Above the fold: What the heck does above the fold mean? Here’s a hint, it’s an old newspaper term that refers to the most important content. Is above the fold still relevant as a web design concept? If so, what items should you make sure appear above the fold?
- Video: How important are videos and where will they make the most impact on your site visitors?
- Testimonials: We talk about a good strategy for getting the most out of client testimonials. Also, we share one simple thing you can do to make your testimonials stronger.
In the episode, I promised to add a few links. I’m a man of my word, so here they are:
- Use the Jetpack plugin to check your site stats. Jetpack is a very versatile and easy to use plugin for WordPress. One of Jetpack’s functionalities is the ability to check your site stats from your WordPress Dashboard. This tutorial shows you how to do that.
- We mentioned Ryan Estis’s website as a great example of how to make use of photography and video.